Nice Day

Nice Day is a New Orleans-based boutique experiential design and planning company specializing in weddings, corporate events and brand activations.

Hily and Katie at Nice Day approached me for help with their social media, Instagram specifically. They didn’t have a clear posting strategy, and some of their best portfolio pieces were sitting in their archives collecting dust. We worked together to come up with a social strategy to showcase their coolest event designs with captions that spoke to their brand’s creative, funny and bold energy. After we established a more cohesive social media presence, I consulted with the team on their customer journey, following the customer from discovering them on Instagram through browsing their website all the way to booking their services. We updated their website copy for conciseness, including clarifying their services copy and adding more “call to action” buttons across the site. I created email templates for new inquiries that anyone on the team could copy and paste to get the ball rolling. I also implemented booking software to further streamline and free up more of their billable hours for actual client work. We spoke a lot about creating and maintaining professional boundaries in the events industry, and how to craft clear contracts to set expectations early on and improve client relations. Last, we developed onboarding and off boarding processes to increase client retention over time.

Two women standing close together, one with curly hair and the other with straight hair, both smiling and looking at the camera. The woman on the right is wearing glasses and a chain necklace.
Collage of images from a celebration event. Features include a marching band, outdoor decorated dining area, people dancing at night, a formal dinner table with drinks, children and adults under umbrellas at night, a DJ playing music, a tray of champ
Two disco balls sit on a shiny red floor in front of a gold tinsel curtain backdrop.
A woman holding a glass of red cocktail with lime and fruit garnish, wearing a white t-shirt with a graphic of a beer bottle, a glass, and lime slices, with the word 'michelada' underneath, and gray pants with a brown belt.
A woman with blonde hair smiling as she shakes a cocktail shaker at a bar. She is wearing a glittery silver jacket and a black top. The bar counter has bottles of alcohol, a cocktail shaker, and bar accessories.
Group of five friends sitting on a pink velvet couch at a party, smiling and holding drinks, wearing casual and party attire, with a flower arrangement and drinks on a table in front of them.
A formal table centerpiece featuring a glass vase with pink and red flowers, surrounded by candle holders with lit candles, on a white tablecloth with a yellow table number card displaying the number three.

Brand positioning, brand strategy and brand voice direction | Social captioning | Website copy | Website design | Automation | Customer journey audit | Internal systems & templates | Professional boundaries | Writing contracts

Worked with founders on social strategy to showcase their portfolio of experiential events, brand activations and weddings

Captioned social posts planned a cohesive feed of their varied events and projects

Updated website copy for clarity and conciseness 

Consulted on customer journey and audited for efficiency 

Created email templates and implemented booking software to streamline and free up more billable hours

Consulted on professional boundaries and clear contracts to create improve client relations

Developed onboarding and offboarding processes to increase client retention

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